I recently got this delightfully nostalgic book-Amul's India based on 50 years of legendary ad campaign that put together a microcosm of India much like a slice of Amul butter!. Flipping through the pages,I was transported to decades that have gone by,with the little girl in polka dots portraying the hard and the good times with that impeccable sense of humor that has become the hallmark of the Amul ads and has created such an endearing connect with the common man.
This is one of my personal favorites along with scores of others..hats off to Amul!
1 comment:
Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.
The entire brand named "Amul" is beautifully captured in this special book.
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