Amul's India

I recently got this delightfully nostalgic book-Amul's India based on 50 years of legendary ad campaign that put together a microcosm of India much like a slice of Amul butter!. Flipping through the pages,I was transported to decades that have gone by,with the little girl in polka dots portraying the hard and the good times with that impeccable sense of humor that has become the hallmark of the Amul ads and has created such an endearing connect with the common man.

This is one of my personal favorites along with scores of others..hats off to Amul!

I resume what I once started

I suddenly remembered that I used to blog once,haven't done recently. Writing to me is cathartic, it allows one to delve deeper,organize and express. I plan to restart this rather naive attempt of me trying to be an amateur writer. To me its like a workout for the mind, after all not everything  in life should be done for a purpose,profit or ambition. Somethings should be taken up just because you enjoy doing it- no peer pressure,no wild ideas of success and certainly no clamor for the end result for their is none. As they say, the journey itself is the destination.